Action 2: Decision-Making

(The 8 Actions that Distinguish Profound Leaders From the Rest (Series 2/8)

The second action that challenges Business Leaders is Decision Making.

As a leader you are making informed decisions every day that effectively solve problems. Have you ever considered the elements that guide your decision making? What makes one decision easy, and another challenging?

For many, decision making is defaulted to a matter of convenience.

What will get this done quickly?

Which option is the easiest to go to market?

Who is the best person to not screw this up?

Who is this going to irritate?

Can this wait till Monday? I have a tee time.

Profound Leaders seek distinction, regardless of convenience.

Bold decisions, often in the face of uncertainty, are calculated risks that lead to significant breakthroughs. These bold decisions are based on distinctions that separate what is convenient from what is necessary.

Questions that draw distinctions about your decisions are:

• Does this decision drive towards a specific vision objective?

• Which of these options best drives our overall vision forward?

• If we do this, is it in-line with our purpose as a business?

• What impact does this decision have on realizing our goals?

• Which of these options best communicates our values?

Profound Leaders have the courage to pursue distinctive decision making. These distinction-based decisions often result in uncertainty and unpredictability. But to be profound is to be courageous, and Profound Leaders are more familiar than anyone with courageous action.

Go. Be. Profound.

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